Redesigning Business Communications Courses to Strengthen Writing Outcomes College of Journalism and Mass Communications - $25,000
Michelle Hassler (Journalism) and Trudy Burge (Journalism).
Two converging needs drive this proposal. The College of Business Administration wants the College of Journalism and Mass Communication to add a sophomore-level business writing course to enhance an existing freshmen-level class. Journalism also seeks to create a course that will satisfy new ACE requirements and attract students from a variety of majors. This project will help redesign business writing courses by surveying businesses to identify skills they wish students to master; by improving course instruction; by collaborating to create parallel instruction where teachers could create assignments relevant to writing and CBA content; by collaborating to differentiate COJMC courses from English composition courses; and by encouraging business communication instructors to attend discipline-specific professional development activities.
