Web page redesign expands Scarlet’s news coverage

Nov 20th, 2008 | By | Category: Employee News, November 20, 2008

The Scarlet has a new Web page that expands options for covering campus news and offers faculty and staff the opportunity to respond to news and features.

The site, www.unl.edu/scarlet, includes options for multimedia presentations, including audio, video and photo galleries. The multimedia options are in line with current news industry trends. They also combine the talents of units within University Communications.

“We will be using these multimedia portals to expand our coverage of campus events and employee news,” said Troy Fedderson, editor of the Scarlet. “We will use video stories, audio files and photo galleries to enhance stories for faculty and staff. That translates to more indepth coverage, while also allowing faculty and staff the opportunity to access news in the way they enjoy – be it by sitting down with the newspaper or accessing a video online.”

For the Nov. 20 edition of the Scarlet, the online version offers a photo gallery on UNL becoming a Tree Campus USA, and an audio interview with David Rosenbaum, who was selected as a “U.S. Professor of the Year” by the Carnegie Foundation for the Advancement of Teaching.

Along with expanded multimedia presentations, the online version of the Scarlet offers readers the opportunity to post feedback or opinions to individual stories.

The option to post feedback is available at the bottom of each story. Readers must provide their name and a campus e-mail address to submit posts. Each post is individually considered by University Communications staff to help eliminate spam responses.

“This is one of the options we are most excited about,” said Fedderson. “Too often in the newspaper field we hear only about our mistakes. No response is often the best response.

“Now, through feedback online, we can see what our readers think of individual stories. Feedback will help us improve our news coverage.”

A site search also provides information from past issues of the Scarlet. And links to campus news outlets, the university calendar and other faculty/staff information points are available on the site.

The Web site redesign was developed with the assistance of Aaron Coleman and Brett Bieber, both with Internet and Interactive Media.

Content will also be provided by other University Communications units, primarily videos from Broadcast and Video Services.

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